A Lookout on Why is Social Media Marketing Important for your Business?
- Rohan Mehra
- Oct 18, 2023
- 3 min read
Social media has emerged as the most powerful tool for marketers to build brand awareness and promote businesses. Nearly 97% of marketers use social media to promote themselves and, that is a massive number.
Social media platforms like Instagram, Facebook, Youtube, Reddit, LinkedIn, and many others have established their worth by giving a powerful performance to promote your products/services. Let’s have a look at some interesting statistics about social media. It will help a little bit in making it clear that why is social media marketing important for your business?
LinkedIn provides 80% of the total social media leads to B2B businesses.
71% of the adults with internet access use social media.
52% of B2B marketers have used social media to generate leads.
Why is Social Media Important in Marketing?
Managing the social media account of your business is a mix of creativity and strategy. Businesses are leveraging this opportunity to reach their target audiences and establish themselves as a brand. Most of your audiences are sitting somewhere and scrolling through the feeds to know more about your business.
To convert your traffic into leads and gain from it you need an impactful social media strategy. Either you can devise a plan of action yourself or can hire some help. An impactful social media strategy is crucial for the digital marketing of your business.
Zesh Agency can help you to use social media handles to get maximum ROI for your business.
To get the answer to why social media is important in marketing your business, let's look at some of its benefits.
Allows your business to have immediate interaction with your customers.
Provision of valuable customer feedback.
Increase in your brand awareness.
Helps in generating leads.
Increases engagement with customers.
Tell your side of the story.
Manages the online reputation of your brand.
Social Media Platforms you can Leverage for your Business
Every day a new app is created and becomes a hit. A recent example is Clubhouse which came to the mainstream after Elon Musk, the “Technoking of Tesla,” used this audio podcast app.
Like Clubhouse, there are other powerful social media platforms that you can use to bring new life to your business. 50% of small businesses underestimate the power of social media in reviving their business. It is an enormous opportunity for marketers to get these unrecognized brands an identity.
Some of the most commonly used social media platforms for marketers are:
With an active user base of almost 500 million daily, Instagram provides an immense opportunity to grow your business. It has its own set of organic benefits for your business, where you can enhance your number of followers without paying anything to anyone.
Facebook is the most preferred platform with a daily active user base of 2.41 billion. Facebook can help your brand to increase your lead generation, online conversions, and enhance your website traffic.
The most preferred platform for B2B business is LinkedIn. You can use it to build a connection with the decision-makers of any company.
You can share the visual content about your brand on Youtube. Google owns Youtube so, it has access to Google's advertising platform. With proper keywords, you can have higher search rankings for your ad campaigns.
You can engage with your customers by participating in trending topics and expressing yourself. Hold Twitter's hashtags to engage with your potential customers.
If you are the one who runs a business in a creative industry, then you should not ignore Pinterest. Pinterest users, especially females, use it to draw references for wedding and home décor, outfit ideas, and other lifestyle-related needs.
Why is Social Media an Important Part of Inbound Marketing for your Business?
Inbound marketing works on a module. You need to attract, convert, close, and delight your readers to gain potential customers and leads. Social media helps you to engage with your audiences on a real-time basis. By sharing valuable content with your audience, you improve the visibility of your brand.
Relevant and consistent posts on your social media feed help your audience to engage with your brand and talk about it. The number of likes, shares, and comments on your posts helps you reach more people. You can gauge the online behavior of your potential customers. You can also have an eye on the pattern of how they spend their time on social media.
Final Talk!
It is difficult to escape from social media in today’s time. One should not neglect the impact social media can have on your brand. Use the platforms as an opportunity to maximize your business goals. Develop a social media marketing strategy to align your business goals.
Take action now and adopt social media.
Keywords: Why social media marketing is important, why is social media important in marketing, why is social media an important part of inbound marketing,
